Why You Should NEVER Buy Leads for Your MLM Business
If you have been in the MLM/Network Marketing business for any period of time, you have undoubtedly been pitched your upline on purchasing leads as a means to generate more people to talk to about your opportunity. To be blunt and straight to the point, the issue with purchasing leads (in case you do not already know), is that they are a complete waste of your time and money!
You can pretty much think of paid leads as the offline equivalent of spam. Sure at some point, the person entered their contact information because they were interested in getting some info on starting a home based business, but by the time that lead gets to you- they have almost always forgotten that they have done so. Additionally because anybody can buy these types of leads there is no emotional connection so in their mind you are nothing but a nameless, faceless telemarketer.
It is likely that you hesitated at the task of generating your own MLM leads because you figured that it would be a lot more work – and I am not going to lie to you, it is; however generating your own leads will give you a much higher rate of return than buying someone else’s. Whether you are looking to build your downline or expand your customer base, generating your own MLM leads is the only way to go. Here’s why:
1. When you generate your own MLM leads you know that they are opting into your lead list voluntarily and that their information is correct (usually). You don’t have to worry about buying information that is old or outdated. What’s more, you know that they are interested in your business!
2. When you generate your own MLM leads, you build relationships both online and off (depending on your lead generation methods). Building a relationship with your leads promises a far greater rate of return because your leads know who they are doing business with. When you build a relationship you are no longer a faceless newsletter or email. You are a person that they can trust!
3. When you generate your own MLM leads your prospects build a bond with you. When you take the time to connect with your prospects your business becomes less of a commodity and more about a relationship. As we all know, people do business with those that they respect and like. The leads you generate will be more likely to refer even more leads to you through their own social and business networks! Your business can grow by leaps and bounds when you build in this manner.
4. When it comes to customer leads, the leads you generate yourself are more likely to be repeat customers. There are basically two types of leads that you are looking for as a MLM business owner, customer leads and business opportunity leads. Leads that you purchase tend to be people who are “just curious” or who will try your product or business for a day or two and then drop out. The leads you generate yourself are generated by your relationship with that person and that relationship is what will encourage your customers to continue ordering and/or join your business.
The bottom line is this: you know what you are getting when you generate your own leads. You know that the people opting in to learn more about you and your business are interested in you and what you have to offer. You don’t have to worry about being yet another annoying phone call or ending up in someone’s spam email box. When you generate your own MLM leads you put a face onto your business—something that roughly ninety percent of your competitors never do.
Remember that in Network Marketing, YOU are the product. Your prospect needs to determine if you are the leader that they trust to add value and show them how to become successful.
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My name is Jennifer Carroll and my goal is to Create A Revolution.












